AI Insights · Timothy · January 2022
Top 5 Fashion Games in Europe Q4 2021 Performance
Discover the performance trends of the top 5 fashion games on a unified platform in Europe during Q4 2021, including downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 fashion games in Europe exhibited varied performance trends across downloads, revenue, and active users. Here’s a detailed look at how each game fared during this period based on Sensor Tower’s data.
Hair Challenge from Rollic Games saw fluctuations in its weekly downloads, which ranged from 379K to 560K. The highest download count was recorded in the final week of December at approximately 560K. Weekly revenue for this game showed a slight upward trend towards the end of the quarter, peaking at around $322 in the last week of December. Active users also showed some variation, with numbers ranging from 1.6M to 2.0M throughout the quarter, peaking at 2.0M in late September.
Get Lucky: Pool Party! by HOMA GAMES experienced a significant drop in weekly downloads from 1.0M at the end of September to around 233K by the end of December. Active users mirrored this trend, falling from approximately 1.2M to about 292K over the same period.
Love Fantasy: Match & Stories published by Appzoa Tech Co., Limited, showed a remarkable increase in weekly downloads mid-quarter, with numbers soaring from 25K at the end of September to over 773K by the last week of December. This surge was accompanied by a steep rise in weekly revenue, peaking at around $7.2K in the final week of December. The game also saw a substantial increase in active users, growing from 52K in late September to approximately 1.45M by the end of December.
Project Makeover from Magic Tavern, Inc. maintained a relatively stable weekly revenue throughout the quarter, hovering around $585K to $789K, with a peak in the last week of December. Weekly downloads varied from 214K to 410K, with a noticeable peak in the final week of December. Active users remained steady, ranging between 1.5M to 1.9M throughout the quarter.
Hair Dye! by Crazy Labs saw a significant increase in weekly downloads, starting from 198K at the end of September and reaching approximately 398K by the last week of December. Active users also showed an upward trend, peaking at around 1.15M in the final week of December.
For more insights and detailed analytics, visit Sensor Tower.
